Website Design

Charming Charlie is an international women’s clothing and accessories retail chain that organizes its in-store experience entirely by color.

Tasked with creating the company’s first responsive level AA ADA compliant e-commerce site, the experience fused the client’s passion for color and conversion goals.

The site expanded beyond the dot-com experience and into Charming Charlie’s social media realm. Every page is highly interactive and puts the consumer in control, whether it be by linking to their social accounts, connecting them with influencers, or encouraging the user to interact with the Charmer community via reviews and chat.

Dynamically adapting to the user’s shopping preferences and favorite color palettes, the “color engine” behind this experience is one-of-a-kind technology.