Google Chrome x Spotify UK

Our Google Chrome clients asked us to produce six audio scripts for Spotify ads to run in the UK. They wanted the spots to feel more native and less like…well ads. Since we were unable to target specific podcast content or categories, we had to be mindful that these ads would run between music only.

The OPPORTUNITY:

Get iOS users to use Chrome regularly over Safari, ideally setting it as their default browser.

The Ask:

Produce six 30 second audio scripts highlighting product features such as Password Manager, Payments Autofill, Safe Browsing, and Incognito.