SAMSUNG MOBILE GLOBAL CRM
Tasked with leading the global CRM program for Samsung Mobile, we set out to push the boundaries of what is possible in the CRM space. From innovative designs and functionalities to messaging and content structure, it was imperative to develop a solid strategy grounded in data, insights and behaviors to specifically target and address the needs (and pain points) of consumers. The result? A highly segmented, human-focused CRM architecture designed, written and deployed for each unique audience within the Samsung ecosystem and beyond. This philosophy allowed for sustained growth and the ability to nurture the consumer relationship through a more robust, ‘always on’ content calendar that extended well beyond flagship launches.
Outcome: A measurable improvement in customer engagement, seen in increased open and conversion rates and a reduction in customer churn.
design Systems
Galaxy Ecosystem
We established a flexible, modular design system that, at its core, consisted of a library of adaptive elements. These elements could be used as stand alone devices or interchangeable across product lines and launches—streamlining the design and development process for Samsung across the globe.
But flexibility comes with a challenge: How do you showcase the individuality of each product line and at the same time still make it feel part of the bigger Samsung brand story? We decided to take the ecosystem one step further and added a tertiary layer of interactive design elements and functionality that let the personality and benefits of each product shine and resonate further with each intended audience.
Design system overview across the Samsung Galaxy ecosystem.
How the modular elements work together.
How the elements flex between device and audience through adaptive design.
Galaxy Foldables
Inspired by the form factor and aspect ratio of the Galaxy Z Flip and the Galaxy Z Fold, we delivered concepts to create a dynamic experience for the relaunch of the product line.