Wishes Delivered

In 2014, the UPS creative team was tasked with creating a holiday campaign that was not only compelling, but would encourage brand loyalty and improve brand perception following a turbulent holiday season the year before. We felt it was important that the focus highlight the many people behind the scenes that work to make the holiday season special. For the past three holiday seasons, Wishes Delivered has evolved into an award-winning campaign that has delivered more than just packages. UPS has delivered surprises, hope, relief, smiles, hugs and a little bit of magic.